BEING RELEVANT IS EVERYTHING
The fashion outlet THE DEAL had become dated and unappealing to the younger generation it wanted to attract.
So, we gave the brand an original, fresh new look inspired by our new communication and creative strategy: make the brand relevant to the current digital and social media era.
THE BIG AND RELEVANT IDEA
When you have a great product, coupled with great service, it ultimately results in people: sealing the deal.
We created a device that would contain that product, idea, feeling, emotion or phrase that not only makes the brand special but persuades people to try and buy.
The logo turns into a flexible device that expands and transforms depending on the content.
THE DEVICE THAT HOUSES IT ALL
By being flexible; expanding and contracting to fit the relevant offer or message, we created a series of visuals and animations that defined what The Deal is about and gave it a distinct personality.
GETTING ACCROSS EMOTIONS
The fashion brands at The Deal are not the only thing that seal the deal. It’s the environment and how it makes them feel. Animated expressions and emoticons brought the emotional side of the brand to life.
WORDS MAKE A DIFFERENCE
The tone of voice is as enticing and exciting as the products. Drawing consumers in and making them feel part of something unique.
AN INDUSTRIAL WAREHOUSE