The Government of Dubai Media Office (GDMO) is responsible for implementing strategic communication plans for the Government of Dubai and also managing the media affairs of UAE Prime Minister and Ruler of Dubai, His Highness Sheikh Mohammed bin Rashid Al Maktoum. Each year, they produce a kit that covers all the media related activities of HH throughout the year. This is then sent out to international diplomats, dignitaries, and associates.
In 2013, Tonic Branding produced a beautifully designed box set that included a calendar, diary, and book covering the media affairs of HH Sheikh Mohammed. The theme of the book that year was “ A positive outlook”. Tonic Branding used a famous quote of HH Sheikh Mohammed's on the topic of positivity as the inspiration for their design.