Peroni - #GemsOfItalia
SCOPE OF WORK:
Tonic International was tasked with promoting the fastest growing beer brand in the UAE in a dark market. The 4 pillars of the Peroni Nastro Azzuro brand are fashion, food, design, and travel.
Tonic worked with social media influencers for each brand pillar so that they can share a taste of Italy beyond the stereotypes and discover “The Gems of Italia” within the UAE. The campaign was very successful with more than 6 Million impressions of only earned media.