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S’wich
January 24, 2018
Oli Oli
January 24, 2018
Categories
  • Branding
 
WORK

flydubai Rebranding

SCOPE OF WORK:
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    flydubai - Dubai's low-cost carrier approached us to help them with a full rebranding exercise in 2011.

    The challenge the company faced was in speaking to largely low-income sectors from an increasing number of different countries and territories. Our solution was to build a brand that relied less on language and more on visuals to cut through language barriers.

    Built on the values that made the business so different from other airlines, we created a humble, simple and friendly brand and developed detailed guides around every aspect of the brand to ensure it could be replicated accurately as it moved into new regions.

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    Office 3203, PO Box 117668,
    Dubai, United Arab Emirates.
    t. +971 4 341 3868

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