flydubai - Dubai's low-cost carrier approached us to help them with a full rebranding exercise in 2011.
The challenge the company faced was in speaking to largely low-income sectors from an increasing number of different countries and territories. Our solution was to build a brand that relied less on language and more on visuals to cut through language barriers.
Built on the values that made the business so different from other airlines, we created a humble, simple and friendly brand and developed detailed guides around every aspect of the brand to ensure it could be replicated accurately as it moved into new regions.