Outdoor (OOH) / Outdoor Media Buying
January 24, 2018
We appreciate the value of collecting information and utilizing that data accurately. At Tonic, we give importance to where your product stands in the market and will continue to work hand-in-hand with your business to improve its position.
Used to extract data from websites, web scraping is an essential tool to gauge your product against that of competitors. Through bots or web crawlers, the automated process gathers and copies specific data from websites into a database or spreadsheet. That data can then be easily retrieved and analyzed to benefit your business and more specifically, a product or service you offer.
A competitive analysis is crucial for any marketing plan, as it helps you understand what makes your product or service unique. Then, you can create the right marketing plan that emphasizes your unique point and reaches your target market. We will work to create a meticulous competitive analysis that highlights your direct and indirect competitors, as well as their profitability, growth patterns, marketing objectives, strengths, and weaknesses, etc…
By using web scraping, you can monitor price changes and conduct price comparisons. Paired with a comprehensive competitive analysis, this becomes a strong tool for any business. Our role is to provide you with both those strategies and harmoniously combine them to extract the most relevant information. From that information, we are able to set your business on a new course to incur a higher return on investment. We are also committed to empowering your business through web scraping and competitive analysis.