Tonic’s core philosophy is to use the right media channels and tactics to communicate with the right audience at the right time, using the most cost-effective strategies. Our role is to help amplify the creative idea with the right distribution tactics and channel mix.
Radio is one medium that we’re huge fans of – largely due to the huge audience it reaches but also because despite it being a continuously changing pricing system, we can help you achieve both by helping you navigate through this medium.
With our wealth of years in radio media buying, not only are we able to negotiate the best radio advertising costs, but we can also help you develop the idea, write out the script, and produce and manage your campaign’s creative work.
With a vast range of radio stations to choose from, we help you choose the best option for you that fits your idea and brief. We determine the formats and stations for you to target in each market, recommend spot lengths for you branding, informational, promotional messages, and establish target rating point ranges for different kinds of spots.
We are proud to provide a completely tailor-made service from its conception to its airing, ensuring that the campaign delivered brings you the best ROI for your business. When buying media for radio, Tonic ensures we use different kinds of spots of different lengths throughout the campaign to establish maximum effect.