Tonic’s core philosophy is to use the right media channels and tactics to communicate with the right audience at the right time, using the most cost-effective strategies. Our role is to help amplify the creative idea with the right distribution tactics and channel mix.
Effective engagement is the most important thing to us at Tonic and newspapers and magazines deliver this to your consumers, given their audience that’s genuinely interested in reading a magazine or newspaper that’s consumed by the target audience at their time and place of choosing.
Magazine readership remains incredibly strong, and in the right title that goes with your brand, there can be no medium to match this effectiveness.
Our newspapers and magazine media buying team covers ad spaces of all sizes, including features, promotions and advertorials, and we begin the process by assessing which magazine or newspaper is the best for your brand and refine this list to your specific objectives and budget.
The benefits of advertising in magazines and newspapers with Tonic get you great results, allow advertisers to provide detailed information about products given the medium’s self paced format, allow us to target particular traits and demographics with your product or service, longevity and increased readership across multiple readers, and more.