Media auditing helps you understand and become familiar with how your advertising spending matches up to the spending of your competitors.
This is an important benchmark for you to maintain because this allows you to save money. Traditionally, through the use of media auditing and benchmarking, you would get the definitive way to do this. But here at Tonic, we question the value of these pools, and look for other, more definite methods for you to use.
Through media auditing and benchmarking, advertisers have found their default method of analyzing and improving media buys. And although this process seems reasonable enough at its surface level, we believe there are critical flaws in it.
We work in close partnership with you to develop media strategies that end up delivering qualified leads and real, measurable results, and also provide you with an integration that works across both offline and online platforms to maximize your media performance.
Tonic believes in multichannel campaigns that are designed to bring together traditional media as well as online media to deliver to you an integrated, relevant and compelling message directly for your target audience.
By working with us, you ensure that you leave your needs in the hands of an agency that thoroughly understands them and aids you in connecting with your target audience in the most efficient way there is.
With the utilization of consumer insights, advanced audience targeting, and analytics used to reach the exact audience you want, in the right environments, with the right messaging, we further establish our years of experience and knowledge of the industry. We put all of our efforts in finding you the best methods to deliver your message to your audience at the most reasonable price.