Part of Tonic’s impressive full-service capabilities is media planning and buying. Providing both offline and online media services globally and regionally, with a focus in GCC and MENA, our experts provide an array of diverse media solutions for your business.
We believe in using the right channels and tactics to communicate to the right audience at the right time, using the most effective media strategies and tactics. Our role is to help amplify the right creative idea for you by using the right distribution tactics and channel mix. By bringing together traditional media research and planning techniques using advanced monitoring tools and methodologies, we uncover behavioral, attitudinal and motivational decision drivers.
This process helps us decide where best to invest across different media channels. These include offline channels like OOH (Out of Home advertising), print, TV, digital screens, or online channels like SEO, search advertising (PPC), video advertising, display advertising, social media buying and analytics, email marketing, content marketing, branded content, and programmatic buying to name a few.
We always tailor-make our media strategy based on your specific business goals because we understand that a standard set of media mix does not fit all brands and must be carefully selected in order to deliver the maximum value for both your brand and your customers. In order to do so, our experts provide media auditing, search and media strategy, event sponsorships, media buying optimization, SMS marketing, television media buying (TV), cinema media buying, radio media buying, newspapers and magazines media buying, outdoor (OOH) and outdoor media buying.
As a result, we deliver unique and creative solutions, which put your consumers and your brand first using cost effective strategies.