At Tonic, we strongly believe that UX without user research is not UX. Therefore; it is at the forefront of our priorities where UX is concerned. By asking the right questions, discovering patterns from user and customer feedback, analyzing data, and observing users, we build great digital products and services for you.
We do detailed research and analysis to help you understand your users thoroughly. From their desires and expectations, their needs and goals, and their points of frustration, we can outline clear specifications and experience design goals for your business. Based on this approach, we ensure a lot of time and effort goes into defining the design problem, before identifying all the aspects of the context in which your product is used.
Aside from just helping you at the operational level of your project, we also help you by going one step further, aiding you with creating your own UX strategy.
This is done from assigning a UX team to you to developing a customized UX methodology for all of your digital services and products.
We use a multitude of methods to cover the expansive spectrum of UX research and strategy:
UX Workshops (strategy, requirements, evaluation)
UX Competitive Analysis
User Personas, Scenarios, Stories
Web & Data Analytics Review
Task Models & Analysis
Interviews with Users & Stakeholders
UX DESIGN & OPTIMIZATION
For us, good UX design is data-driven, so we go through a process of principles and logic throughout our design phase that results in better user experiences. We learn from research data and insights from your users, customers and stakeholders. We then use this to form our design hypotheses and come up with possible solutions. We then evaluate and optimize the results with the right methods, tasks and metrics to continuously revise what we have until we meet your experience design specifications and goals.
We use a multitude of methods to cover the expansive spectrum of UX Design and Optimization:
Information Architecture, Card Sorting, Tree Testing
User Flow Diagrams & Wireflows
Sketching & Wireframing
User Interface Style Guides
UX Measurement Plan
Benchmark UX Evaluation
Five Seconds Test, Desirability Test, First Click Testing
Video Games Usability Evaluation