Search Engine optimization is the process of getting organic and free traffic to our website by increasing our ranking on search engines such as Google, Bing and Yahoo. It differs from paid searches as SEO is not a paid process.
A way to reach this objective is to use appropriate and high ranking key words on your websites. For this reason, content writing and its efficiency shouldn’t be underestimated.
In contrast, the purpose of conversion rate optimization is to convert more passive website visitors into active users that actively engage with your content or purchase your products.
In order to reach that goal, we analyze the website and the consumer journey, get their feedback, and collect data through surveys in order to understand the moment the user leaves the website without performing a desired action.
Once we have gathered this information, we work to improve the consumers journey and thus the website performance. This is why it is important to define those key performance indicators. KPI’s can be requested for a call back, registration, downloads, video views, buy etc. If you have invested in media planning in order to increase the traffic to your site, in order to maintain a high return on investment, we give importance to what is happening on your website once the consumer reaches it.
Meanwhile, there are several tactics used to improve the conversion funnel. It is essential to reduce the steps that lead to the conversion itself. The more information you request from the users, the less keen they till be in providing this information, and this added friction can prevent a conversion from taking place. The call to action is also prominently and clearly placed.