From small start-ups to global conglomerates, as well as everything in between, Tonic’s branding team has helped build and shape a multitude of global most loved brands.
We believe in the power of creative ideas, and by developing strategies aimed at creating, growing, and transforming your business, we aim to bring brands to life. We work closely with you to define, write (or re-write), and interpret the story of your brand.
To set us apart in today’s increasingly digital world, Tonic understands that brands have to see their customers as active users, rather than simply as inactive consumers of media. Therefore, while maintaining the traditional brand structure of beliefs, mission, and vision, we go one step further to incorporate a brand’s full potential of helping users achieve what they are after and solve problems for them.
Our branding team works closely with your team to gain an understanding of your brand objectives, brand personality and values by conducting workshops with your team. We follow that up with research that includes target audience research, audience segmentation, competitive analysis, and cultural audits through our online reporting and listening tools. Once this is done, we formulate your brand strategy and positioning, brand tone of voice, brand personality and your brand story – that which makes your brand truly your own.
Following the strategic insight, Tonic’s branding team undertakes the crafting of the brand. This includes naming, defining a brand identity - logo design, typography, graphic devices and imagery look and feel. Once the brand identity is approved, this is articulated as client brand guidelines or brand book to ensure that your brand messaging and tonality is consistent across all touch points, wherever your target audience may come in contact with the brand.
Depending on client requirements, the brand identity is supported with delieverables like stationery design, collaterals such as brochures and leaflets, digital touch points such as website, emailer and presentation templates, signage and wayfinding, product and packaging design, and social media and videography templates.
We believe in creating brands people love to love. The brands that we have developed tell a story and occupy a space in the target audience’s mind (and heart). Whether it is making a Gourmet Shawarma place super cool (S’wich) or solving a problem for a low-cost airline, through simplistic illustrations, to communicate in more than 24 new routes (flydubai) or building a brand that gives hope and a voice to the youth of Afghanistan (Yaraan) – we believe in developing brands that solve problems and deliver results. Our approach has always been that great brands are built with a passion for the work, strong partnerships, and personal commitment.