A publication design book is created to help businesses explain their brand, their way. Every publication design book is unique and specifically designed to showcase the brand and its attributes.
At the core, these books help the brand tell the story it wishes through the brands personal tone of voice, core values and identity.
It is one of the most direct and aesthetically beautiful ways of delivering the message that the brand intended. The art form of delivering a message(s) that can “live forever” through something so tangible, in essence shows the beauty, power and impact that these books can create.
There are many reasons as to why a publication design book is perfect for brands, such as getting a new brand introduction, for the purpose of anniversaries, major company achievements, company rebranding, celebration of staff, and annual reports.
Here at Tonic this is exactly what we do. There are no limits as to what can be said. We can turn any idea or message into a 300-page beautifully designed and exquisitely crafted book or create a simple minimalist report.
It all depends on what your brand needs, its target audience and the brand positing
We fully immerse ourselves within every aspect of the brand, from in depth conversations with the stakeholder or chair people, to desktop research.
Once Tonic has a complete view of the brand, the intended message and we feel that we can really capture the soul of the brand; we work on copywriting, photography, and page & cover design, illustrations and graphics.
In the end, it all depends on what is right and best for the brand.