Outdoor advertising, commonly known as out-of-home (OOH), describes any advert that reaches consumers outside their home.
OOH is an essential component of advertising for business, as it can reach hundreds of thousands of people in an instant. Whether they are walking on the street, in mass transit or driving their cars, the impact of OOH is fast and effective.
The most common forms of outdoor advertising that Tonic can provide are billboard, ambient, street furniture (bus shelters, kiosks, telephone booths, etc.), transit and wraps (taxis, buses, trains, etc.), and mobile billboards.
Similar to radio, TV and cinema advertising, outdoor advertising is used to create the most impact within the mass market. More often than not, OOH is better used to support campaigns and to deliver more expansive messages.
At Tonic, we believe in “the rule of 10”. This rule states that any attempt to put more than 10 words on a billboard causes scattered and confusing messages, which not only defeats the purpose of using this medium, but also wastes time and money for the business.
We are in an era where time is precious to people. They want advertisers to not only understand this but also communicate to them in a way in which they can get the message instantly. We therefore need to craft the right message, but also ensure that the message is short, sweet and makes an immediate impact.
With the arrival of mobile technology out-of-home advertising can become even more exciting and become the focal point of an entire campaign.
With our expertise in digital communication, we would ensure that your billboard not only becomes a conversation starter with the consumer, but gets it moving into the digital world of Snapchat, Instagram etc. We’ll show you how a simple outdoor campaign can turn into a viral success.