At Tonic, we acknowledge how significantly advertising has evolved. It is no longer one-way communication with a full-page newspaper advertisement, a 30-second radio or a one-minute television commercial.
With the rise of digital media consumption, consumers are now empowered and have an opportunity to interact with brands, thus making advertising a conversation between brands and customers.
So, should a brand opt for branded content or direct marketing? Outdoor advertising or Instagram story content? How about a cool video on YouTube? An impromptu ambient stunt on the streets? The opportunities are endless and there are no more boundaries keeping a great idea constricted to one place.
We believe that wherever there is human interaction, therein lies the perfect opportunity to convey your brand’s message.
We aim to deliver compelling advertising campaigns to help you reach your objective and targets, while touching the lives of your consumers, regardless of the medium. Whether you’re trying to gain new consumers, increase your brand’s awareness or increase sales with your existing consumers, we believe it all starts from a great idea.
But before we arrive at that idea, we think strategy, which is defined into three phases of thoroughly understanding your company, your business, your product, your consumers and your competitors. At the crux of this research, lies your communication positioning and brief.
From the brief, we move on to guiding, reviewing, redirecting, and refining the creative and conceptual development to achieve what’s best for your brand and objectives. We then move on to ideation and execution by the creative teams.
In judging the work we produce for you, we always keep your consumers in mind, ensuring that this is relevant and can connect with them. We offer strategic creative and media channel planning to then amplify the creative concept and deliver on client objectives.
Our results are delivering award winning campaigns that drive business results. We were the first agency to win a Cannes Gold Lion in the Middle East for our campaign for Sony. We have also developed campaigns where we have seen a growth in brand uplift like Audi Challenges Arabia. We have also created attitudinal shifts through our Pink Bra campaign, where we managed to raise awareness for Breast Cancer with the often neglected women in Pakistan.