Bashar is Syrian, no not the President, just a regular guy who shares the same name. Bashar has been in the communications field (agency-side) for all of his career, starting as a designer before taking the leap into client management early on. He has over 18 years of experience, 15 of which have been in the GCC. He has worked in a multitude of disciplines within the communication field including advertising (ATL & BTL), direct marketing, online marketing and experiential before settling back on his true love: Branding. Bashar has a multifaceted personality (not schizophrenic) and enjoys practicing many extra-curricular endeavors such as cooking, improv comedy, RPG and the Dark mystic arts. He’s also a bit if a nerd (couldn’t be helped).