After four years working in client servicing at Publicis for Telecom Italia, Alice made a 360-degree change to her career: she became a client. In 2004, she moved to Dubai and joined with du. Five years later, she made the switch again and joined Tonic. She leads the Roshan business – a telco in Afghanistan and East Africa. There’s no other person in the agency who understands the telco business as well as Alice. Being a new mother to a pair of twins, Alice is currently cutting down on the time she spends on watching movies and big budget TV series.