Follow the latest news and updates about Work we like in digital marketing and advertising written by top experts in the field at Tonic International

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The best and the worst ads of the Super Bowl 50, in my opinion

OK, the Broncos won but what about the ads? Who won? Who lost? It’s time to review the best and the worst of the 62 in-game ads that ran during Super Bowl 50. I started out thinking I was going to do a simple Top 5/ Worst 5 list. Going …

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Love Tokyo

Sometimes you just come across stuff that looks great.  This is one of them.  A nice little video using 3D mapping for the 10 year celebration theme for Roppongi Hills, a new urban centre in the district of Minato, Tokyo, Japan. The scale was 1 : 1000 and shows various …

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Nivea keeps you charged up under the sun

  In Brazil, Nivea and Giovanni+ Draftfcb created a print ad that doubles as a mobile phone charger, allowing beachgoers to use solar energy to recharge their phone.   The ad was made with a paper-thin solar panel and a connection for people to plug in their smartphone. It took …