Follow the latest news and updates about TVC in digital marketing and advertising written by top experts in the field at Tonic International

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The best and the worst ads of the Super Bowl 50, in my opinion

OK, the Broncos won but what about the ads? Who won? Who lost? It’s time to review the best and the worst of the 62 in-game ads that ran during Super Bowl 50. I started out thinking I was going to do a simple Top 5/ Worst 5 list. Going …

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Big tv budgets are not dead

I came across a great a TVC today for Samsung that proves that big budgets are not dead. Samsung are launching their latest Smart TV.  That’s all great, but when I saw this I could only think of the production value. Watch the TVC here. Every second that goes by …

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Ideas can create, and ideas can destroy

  Artist Guido Verhoef blows up 15,000 balloons to reveal the true face of human nature in a thought provoking Idea Worth Doing for TEDx Amsterdam. It introduces its ‘Human Nature’ theme with an integrated campaign that provokes one of humankind’s greatest questions; create or destroy? Like yin and yang, life and death, good …