Follow the latest news and updates about Marketing in digital marketing and advertising written by top experts in the field at Tonic International


The Impact of A/B Testing on Business Decisions

In the digital era, most marketers understand the impact of A/B testing and how it drives business decisions. Cut back to 1990 – print ads, radio announcements and magazine ads – marketers pushing out campaigns didn’t have the chance to successfully test them the way we do now. And this …