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Digital

A status review of Online Shopping in the UAE

More than a quarter of all the customers in the Middle East (29%) now shop online nearly every month. They’re motivated by the accessibility of online shopping platforms, featured prices that are 40% lower than conventional stores, better selection of displayed products, and the convenience of shopping without leaving their …

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Branding

Tonic whips up a sweet identity for Oushé

Earlier this year, Tonic was approached by the lovely Reem Haroun to develop the brand identity for her gourmet bakeshop. It was an exciting project to work on, as we had to develop an identity that reflected the unique offering of a fusion bakeshop that serves up delicious Western treats …

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Branding

Volunteering in Dubai has a new brand!

We are delighted to share the news. Our client, the Community Development Authority (CDA), launched their Dubai Volunteering Center (DVC) initiative on December 5th , which is the International Volunteer Day. We can see it everyday. Volunteering in Dubai has gained significant momentum and more and more young Emiratis and …