Follow the latest news and updates about digital advertising in digital marketing and advertising written by top experts in the field at Tonic International


The art of snapchatting in Saudi Arabia

Snapchat isn’t quite like other social media platforms out there. It’s got a ton of personality and the content that goes out feels very… human. It’s a mix of personalized messaging, real-time video, emojis and doodles. If your Snapchat marketing strategy for Saudi Arabia is to do something slightly left …

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Social Media in the UAE (January Report)

As the digital economy penetrates the Middle East, social media gets bigger and bigger. After watching how the progression from the social media industry begun in the early years of the century in United States, and evolved in Europe. Now the Middle East is catching up in a very highly …