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Scary Vegetables

I just got hold of some new printing pulls from the creatives. It’s definitely a fresh take on the sleepy child nutrition category. We have been working with Wyeth for a while now and we have enjoyed a tremendous development from where we started. It’s a great satisfaction for me …

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TONIC in D&AD Annual=Members only=Work in the book!

Arnaud just dropped the book this morning on our desks. We were wondering if we were really in it as the rumor in town was saying. Page 46, no mistake! Great work from the team, specially Peter. Skimming quickly through the print section we noticed how few print selections made …

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Point the gun in the other direction!

By Arnaud Verchère and Vincent Raffray At first we thought we’d ignore Communicate’s critique of Tonic’s latest Bafco office furniture print campaign, featuring suicidal furniture (see “Killing Joke,” September 2006). The campaign is doing very well for our client, so there was no reason for alarm. But the more we …