social media

Tonic Dubai

How to decide which social media channel is right for you?

There’s always a debate flowing about what social media platforms a brand should build its presence on. “Should we create a Twitter account?”, “Instagram is  big hit, we want to be there before it’s too late”, “Snapchat is the future, let’s create an account quickly so we’re not left out”. It’s important …

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Tonic Dubai

Introducing the new Tonician – Samira Abdelmalek

Words of introduction from the enthusiastic newest member of our team, Samira Abdelmalek: I’ve been working in the UAE for the past 6 years, and in Tonic for the last 2 months. So far, I’ve been happily surprised! Given that Dubai is a multicultural place, it’s sometimes hard to feel …

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Tonic Dubai

My Audi Experience – Amr Mokhtar

Lots of people are lucky to work in the field that they are in love with, but few are lucky enough to work on specific brands that they’re fans of. I’m one of the few, as I have the privilege of managing the accounts of a car brand that is …