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New office, new view… And new clients!


As for yesterday (Tuesday the 26 of September 2006) we finally finished putting the last bits and pieces together of our TONIC office move.

We now have a full-size 400 m2 office for our five different departments with new designed creative spaces, a newborn media library and a little production room. We currently are twenty-four thinking souls from more than twelve different nationalities, all working together under one single roof.

The move was much anticipated as our old Karama 2 bedroom apartment was putting some serious strain to everyone. Finding a new office wasn’t the easiest thing to achieve. (For those unfamiliar to Dubai, the current rent prices match any European capital city). So after almost ending up next to the DXB airport we finally found this new complex called the “Gold and Diamond Park” next to Sheik Sayed road which is located by the Mall of the Emirates over viewing the Burj Al Arab through our office windows. Nice.

With the move came some new clients as well. Actually they came before we moved… It’s been great fun to welcome Smirnoff, Diageo, Magrudy’s, and SONY to our most recently list of clients. It’s been hectic and fun and we are looking forward to post here the future work that we are currently developing for them.

Now in retrospective it has been two amazing years since TONIC saw the first light and how we have been able to grow and have the chance to get where we are. This upcoming two years will be twice as interesting and we hope this blog will capture every new stage we reach.

-Enjoy !