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IKEA’s new catalogue 2015 is the newest best gadget

How the IKEA’s new advert spoofs Apple in a non offensive and hilarious manner.

advertising, ikea, innovationThe Swedish company IKEA is always in the front line of innovation and creativity. In both, their stylish & functional furniture industry, and the advertising campaigns they usually do. As other campaigns to remember lately “The smallest IKEA store in the world”, the way they introduce the new catalogue 2015 is in a nutshell genius, the bookbook concept.

Sometimes digital is not the solution to all our problems, but usually it helps a lot. As we say “Simple is Smart”.



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