How Kinect Technology can improve your brand equity
First introduced in November 2010 for the XBox 360, the Kinect Technology developed by Microsoft is a system that can interpret specific gestures, track the movement of objects and individuals in three dimensions.
Quickly, companies from all sectors (Banking, FMCG, Fashion, Beauty, etc…) have combined the technology to several games to attract the sympathy of their consumers and improve their brand equity.
The brand equity of a brand is composed of several elements:
The perceived quality, the awareness, the loyalty and the association.
Nowadays, these two last factors (loyalty and association) are particularly important to brands and the Kinect Technology appears as a great way to send fun, friendly and creative messages that will permit the consumer to recognize himself in your brand values.
I wanted to share some amazing activations with you.
> Coca Cola South Korea :
The machine’s gimmick combines a Microsoft Kinect motion controller, and a simple dancing game, driven by a large screen depicting a popular K-pop boy band. All you have to do is stand on the spot, match the band’s funky moves, and you get a free coke.
> Unilever in Dubai Mall: 2000 participants ; 20 000 new consumers.
> National Bank of Abu Dhabi
> Fashion brand :
Tested on a store window, this game can adapt to any kind of wall or building and play with any architecture
My favorite one !
You thought yawning was the most worthless thing you did all day?
Thanks to the yawn-activated coffee machine from Douwe Egberts. The vending machine uses face recognition to identify people who are exhausted and need a cup of coffee to kick off.