Branding Image

Hidden images in logos

We look at logos everyday, but did you now that many famous companies have objects and symbols hidden inside their logos?

Here are some logo designs that cleverly use negative space to convey subliminal messages:-

FEDEX: Negative space between the letters “E” and “X” creates an arrow.

F1: Negative space in the middle creates the shape of the number one.

CARREFOUR: The name of the company means crossroads in French. The logo features the letter “C” between two arrows that point in different directions

TOBLERONE: The image of a bear is hidden in the Matterhorn mountain symbolizing the town where the first Toblerone chocolate bar was created.

AMAZON: Logo features an arrow shaped smile that represents customer satisfaction and reflects Amazon’s goal to sell every product from A to Z.