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Advertising

Tonic International enters West African market

It’s been probably one of the biggest advertising, PR and Media pitch Tonic has had in a long time, involving several companies and countries coming together as one unit. The prospect – PZ Cussons Nigeria. It was a busy week, but in the end, ‘The Gang’ as we nicknamed ourselves, …

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Digital

How social rewards can truly be instant gratification

The challenge with most social rewards programs is that there’s usually a middleman to contend with. This ends up making the experience far from seamless, not to mention open to glitches and painful customer service. The best intentions are usually sacrificed at the altar of shoddy redemption. American Express however …

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Digital

So you think you can search!

If you pride yourself on your truly-awesome search skills, maybe it is time to pit yourself against the Big G. Every morning at 12:01 a.m. Eastern Time, Google releases a daily puzzle challenge for the geeky search masses. Featured at ‘A Google a Day’ the puzzle challenges  avid searchers to …