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Design

5 ways heat mapping helps designers

Heat mapping has become more than a buzzword – it’s one of the most useful tools in an agency’s arsenal. It tests if a design is living up to the promises of the strategy by validating or disproving assumptions. So what exactly is it? Heat mapping is a visualization technique …

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Advertising

Whodonit? Who’s behind the gorgeous Inside-Chanel project.

In case you missed it, don’t worry you’re not too late. While it was launched last Autumn, and has been releasing a new film every other month, Chanel only just released the latest films on Inside-Chanel. Chanel remains tight-lipped and is only saying it is an in-house project. No agency or …

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Digital

Simply Magic

Let’s start from the end: “Any sufficiently advanced technology is undistinguishable from magic.” Arthur C. Clarke Or if you prefer, from the start:  This video from Box explores the synthesis of real and digital space through projection-mapping on moving surfaces. The short film documents a live performance, captured entirely in camera. …