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Digital

The art of snapchatting in Saudi Arabia

Snapchat isn’t quite like other social media platforms out there. It’s got a ton of personality and the content that goes out feels very… human. It’s a mix of personalized messaging, real-time video, emojis and doodles. If your Snapchat marketing strategy for Saudi Arabia is to do something slightly left …

Machine learning is revolutionizing Marketing

Digital

Machine learning is revolutionizing Marketing

About 84% of marketing entities are currently utilizing or at least working on expanding AI and machine learning in 2018. Seventy-five percent of organizations already using AI techniques were able to enhance the customer satisfaction rate by more than 10%. Three in four enterprises using AI and machine learning have …

Human-to-Human Marketing

Advertising

Human-to-Human Marketing

Imagine yourself stepping into your favorite shop, let’s say a coffee shop or a garments store. The place appears to be the same, but there’s a certain something that’s off. When you get closer to the counter, and are about to order your usual order, you realize that the store …