Advertising trends in 2020 and the future of the advertising
Internet and social media, in particular, have changed advertising techniques forever making them more advanced and opening the way for new trends to appear in 2018.
It’s clearly apparent, average users nowadays can see Facebook and Google reminding them over and over again about that beautiful bag they saw last month on an e-commerce website, or showing up a promotion of an event nearby for their favourite band or public speaker. Online platforms are modifying their targeting techniques and the understanding of data retrieved from users interaction.
In this article, we compiled some of the top four trends that businesses should be watching in 2018. Since we’re nearly through 2018, we believe that these digital advertising trends will also take us well into 2019, reshaping much of the industry moving forward.
The personalized consumer experience
Personalization is a major trend in 2018. People are now more willing to interact with any brand offering a personalized experience. Consumers do not want to be a number to businesses, conversely, they prefer unique and engaging experiences. Brands using actionable data can easily find out information about a group of consumers and target them correctly based on their demands and desires.
If done correctly, it’s a win-win situation for consumers and business owners—the consumer will find quality, and more personal and meaningful connection, and as a result, they will continue to purchase from the business.
Of course, creating a personalized experience needs integration between all marketing technologies to come up with data-driven insights. Personalized consumer data might help in recommending products in similar categories or location-based marketing.
As long as brands are willing to such kinds of personal experiences, they can positively resonate with consumers and increase their brand loyalty and returns.
Some digital marketers overly engaged in attempting in rationalize using conventional advertising techniques.
Truth is, over half of consumers said that they would like to see more video content on social media from marketers of all sectors. This is a perfect opportunity must be taken advantage of, especially this year.
Moreover, video shares by large in converting leads to sales. Some of the largest e-commerce marketplaces like eBay and Amazon have mentioned that posting video ads and product descriptions increase buying chances by more than 35 percent.
Additionally, people are more likely by far to share videos than text. This can get your message to a broader audience way faster than a 1,500-word blog article. Videos are perfect format for educating and dispersing knowledge as well, they incorporate both audio and visual techniques to appeal to all senses in parallel.
Additionally, search engines love videos. The search engines prioritize video content while updating algorithms to change and modify the way search results are displayed and pages are ranked. Also, video advertising in our current digital era can also transfer a big amount of information effectively in a shorter period of time.
Location-based advertising in the world of now
Marketers now believe that the most up and coming way of advertising is location-based one. As its name may imply, location-based advertising means the way of advertising that stands on promulgating customized and personalized marketing method to be delivered to consumers.
While not truly a new advertising concept, GPS and advanced technologies made it way easier than ever before. Digital marketing professionals can focus on where their customers are, and define the most perfect timing in order to reach out for maximum effectiveness in their campaigns.
Mingling online shopping with social
With the current boost in e-commerce spending paralleled with steep use of social platforms, marketers are beginning to choose social commerce. Social commerce is a form of e-commerce that takes part solely on social platforms. This conversation has been consumed in digital marketing for some time, however, it wasn’t until recently that marketers began paying attention.
Social commerce sales increases by an exponential rate every year, e commerce sales are expected to rise about 250 percent by 2021. That’s ecommerce alone. No doubt social media contributes to these statistics as the average person spending on social network is more than two hours a day.
Facebook is the biggest contributor to e-commerce at the moment, but other networks are not far behind as chatbots and social buying buttons are becoming more popular.