Digital

A status review of Online Shopping in the UAE

More than a quarter of all the customers in the Middle East (29%) now shop online nearly every month. They’re motivated by the accessibility of online shopping platforms, featured prices that are 40% lower than conventional stores, better selection of displayed products, and the convenience of shopping without leaving their …

Digital Performance for new businesses in the Middle East

Digital

Digital Performance for new businesses in the Middle East

Most businesses now understand the gravity of digital performance and how critical it could be in making and also maintaining the success of their organization. Now nearly one-quarter of businesses composing the world’s economy have digital accounts. Digital performance isn’t as easy as what it looks on surface for final …

Advertising trends in 2020

Advertising

Advertising trends in 2020 and the future of the advertising

Internet and social media, in particular, have changed advertising techniques forever making them more advanced and opening the way for new trends to appear in 2018. It’s clearly apparent, average users nowadays can see Facebook and Google reminding them over and over again about that beautiful bag they saw last …