• Bu Tinah 7 Wonders Campaign

    The Environment Agency of Abu Dhabi had entered Bu Tinah into the global 7 Wonders of Nature competition. Out of 400 potential entries, Bu Tinah had already been shortlisted down to 28.
    Building the Bu Tinah brand was about raising environmental awareness throughout the region, and building the brand around the island's inhabitant's - giving them voices on social media - encouraged voting across the GCC.
    In the end, Bu Tinah placed 14th, behind global icons such as Table Mountain, the Amazon Rain Forest and The Great Barrier Reef.