• Audi Land of quattro 2014 Activation

    Drivers in the region underestimated the off-road capabilities of quattro. To show them the performance of quattro, we invited them to become quattro explorers: venture into the desert with Audi and claim a new trail on Google Maps. In three weeks, there were over 150,000 visits to the microsite, 600 applicants and 31 new trails claimed across the Middle East.