The Government of Dubai Media Office (GDMO) is responsible for implementing strategic communication plans for the Government of Dubai and also managing the media affairs of UAE Prime Minister and Ruler of Dubai, His Highness Sheikh Mohammed bin Rashid Al Maktoum. Each year, they produce a kit that covers all the media related activities of HH throughout the year. This is then sent out to international diplomats, dignitaries, and associates.
In 2015, Tonic Branding produced the 'Scenes of a Journey' kit for the Government of Dubai Media Office for a third consecutive year. The theme that year was based on the bright future ahead for Dubai.
Tonic Branding used colours and materials that were sleek and futuristic yet with the use of certain elements, still managed to pay homage to the traditional Arab, Islamic designs. The end result was a visual representation of everything Dubai is; a mixture of the traditional world balanced with its future potential.