• Dubai Volunteering Centre Rebranding

    The Dubai Volunteering Centre is a Dubai Government initiative that aims to engage the youth in building a better community through volunteer work - such as helping the elderly, restoring old buildings and keeping the city clean.
    In developing this brand, we wanted to build a federal identity that was young at heart. We relooked at the federal colours, making them brighter, younger and fresher, while introducing a range of patterns and devices that are used everywhere the brand communicates.