The Arab Media Forum is the Middle East’s most prominent media event of the year. The event holds talks, workshops, and activities usually compromised of famous figures and academics in politics and media.
This year’s event theme was “Media for Good” and Tonic was tasked with creating the identity for the event as well as the advertising for it.
The overall visual theme of the event was designed to look natural and organic in order to tie it in with the message of “Media doing good for the world". All of the physical event collateral was made out of sustainable materials while non-physical communications used a similar organic, recycled look and feel to ensure consistency throughout.
Tonic created every single touchpoint for the event including all BTL and ATL work. The event was advertised everywhere in the UAE- from billboards and hoardings, to TVC’s and print ads and eventually gained world wide coverage during the two days it was held.