• Antara Branding

    Working with the project team at Gulf Related, we helped in developing an immersive, fully-realised, Mediterranean experience in the heart of Riyadh. Every detail – from the naming of streets, roads and buildings, furniture specifications, and restaurant and facility themes is designed to create an authentic, believable experience for Antara’s residential community.
    A detailed brand positioning was used as a reference point by teams of interior designers, landscape architects and contractors throughout the project development, ensuring a seamless user experience. A full signage and wayfinding system complimented a vibrant, contemporary visual identity.