• Al Tamimi Branding

    Al Tamimi Investments is Dubai-based holding company with an extensive investment portfolio of successful businesses and partnerships that operate across the Arabian Gulf, the wider Middle East region and the United States of America. Tonic initially worked with them to create a brand strategy, name and identity for one of their business and was then requested to refresh the corporate identity as well. We created a very sleek and contemporary identity where the logo takes the shape of an upward facing arrow to communicate a positive outlook and environment.