• Acelera Logistics Branding

    Acelera Logistics is a full-service logistics company based out of Kuwait. Positioning the business as a team of problem solvers, the brand communicates through short, direct copy to communicate the company's ability to anticipate, deliver and thereby solve their clients’ biggest logistical problems. 
    Colour designed to create clear differentiation between themselves and the competition, a sharp, informed tone of voice and a naming direction based on a positioning that paved the way for an identity that - while bold and striking - remains human and based on a deep understanding of their clients needs.