• Yaraan Launch

    Yaraan means ‘buddy’ in Dari and Pashto (local languages of Afghanistan).
    Isn’t it true that when you have your buddy by your side, nothing is impossible?
    We highlighted this through the story of a young Afghan boy who became a successful footballer thanks to the help from a friend. The TVC roped in Afghan football star, Islamuddin Amiri, as the lead actor who also became the brand ambassador for Yaraan.