It’s Ramadan, the holy month, a time of festivity. Every brand in the country has an ad in the market that is too serious and clichéd. Nando’s breaks the clutter with an observation that gives the festivity a humorous twist.
When you are waiting to break your fast, the 5 minutes before the sunset seems longer than the ten plus hours you have fasted for. It got the judges at Epica, Loerie and Dubai Lynx hungry, who fed us with a lot of gold.