Topaz Energy and Marine

Brief:
To rebrand Topaz Energy and Marine, consolidating it across distinct business units and implement the new brand globally.

Insight:
The whole is larger than the sum of its parts. To position this company as a global leader, we needed to bring these companies together, while retaining their individual strengths.

Solution:
Creating a holding and two distinct business units to group various like-minded businesses. Acting together they are stroinger and add more value to the holding.

Results:

Launched internally first, the Topaz brand has now been rolled out succesfully across the Middle East, Europe and central Asia.