Paddle for the planet

Brief:
To unite and build a community of paddlers around the world, raising awareness about our oceans and raising enough funds to support the Daram Reservemarine reserve in Indonesia.

Solution:
Paddle for the Planet was held on the 5th June 2011, World Environment Day.
We united paddlers from 52 different countries through the website, social media sites and word of mouth. The response was overwhelming to say the least, with participants from around the globe paddling on the same day in every time zone over a 24 hour period.

Results:

Enough funds were raised from donations globally to buy new boats that can patrol the Daram Marine Reserve.