NBF

Brief:
To reviatalise the National Bank of Fujairah brand.

Insight:

In good hands.

Solution:

It was important for us to retain the traditional nature and much of the banks heritage. Changes to the logo involved a more balanced treatment of the typography and restructuring of the different elements. Combined with the handwritten brand line, a revised image style and a new identity, the bank retains much of its heritage, while the update positions it for future growth into new market segments.