MG Investments

Brief:
Develop an identity for a private UAE family owned investment company in Dubai.

Brief:

Investing in a new company where most of the key stakeholders are family members was key to creating a meaningful identity.
Investments made in this new company are personal and so the new identity should reflect this.

Solution:

After spending time with the stakeholders we gained enough personal insights to create a crest based identity that represented meaningful family values and beliefs. The crest is made up of initials of the family members, strength and stamina represented in the horses and the arabic word Allah sits above everything.