Dubai Aluminium Brand Activation

Brief:
To move DUBAL's core image from product focus to a warmer, people focused one.

Insight:
DUBAL have more than 2000 staff. They are known internationally as one of the larger aluminium producers around the world. The move to communicate a more sympathetic, warmer image sets them apart from competition.

Solution:
Working closely with Tonic Advertising, Tonic Branding has been looking at every touchpoint, bringing the new brand vision to life.