Abu Dhabi Art 2010

Brief:

Going into its second year, Abu Dhabi Art needed start building a brand around the event.

Insight:

Art is subjective. This insight laid the groundwork for a dynamic visual language.

Solution:

By involving the entire agency, we were able to create a series of visual interpretations that formed the Abu Dhabi Art 2010 identity. We were able to extend this idea into the community by collaborating with various universities and colleges, engaging art and design students and incorporating their 'bracket' interpretations into the identity.