Wyeth Nutrition

Brief:
Relaunch Wyeth's Progress toddler formula through the "Enhance Your Child Mental Development" platform

Insight:
Mums don't need to see a child to know it's for children

Solution:
Make Post It notes from their child omnipresent throughout their day (home, shops, ads, doctor's office...)

Results:
Moved from No.3 to No.2 (above Abbott)